Start time: 04:00pm GMT, Wednesday 25th March 2026
Resolved: 10:45am GMT, Thursday 26th March 2026
On 25th March, a small batch of TikTok posts triggered an unexpected issue in our publishing system. This caused the system to get “stuck” retrying those posts repeatedly, which meant:
New posts across platforms were delayed from publishing
Some users received repeated post failure email notifications
Resolution
Our team identified and resolved the issue by:
Stopping and clearing the affected TikTok posts
Restarting the publishing system to restore normal operation
Marking impacted posts as failed to prevent further email notifications
All publishing is now running as expected, and new posts are being sent out normally.
Future Mitigation Plan
We’re taking clear steps to ensure this doesn’t happen again:
Smarter fail-safes: Posts will automatically stop retrying after a set time, preventing any system slowdowns
Improved notifications: Post failure emails will only ever be sent once per post
Proactive monitoring: We’re adding alerts to detect and resolve any publishing blockages immediately
We understand how important consistent posting is to your business, and we’re committed to making Hopper HQ as reliable and seamless as possible. Thank you for your patience while we resolved this.