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Strategy Planner

Use Hopper HQ's Strategy Planner to Create a Content Plan for your Socials

Written by Isabel
Updated over 10 months ago

Say goodbye to the blank page. Hopper HQ’s Strategy Planner takes the guesswork out of what to post — and helps you actually get it done.

We’ll analyse your connected social accounts to create a personalised, ready-to-use content strategy that saves you time, sparks ideas, and helps you build a consistent, calm presence online.

The Strategy Planner isn’t just a planning tool — it’s a launchpad.
It helps you:

  • Get over the “I don’t know what to post” hurdle

  • Build a content rhythm that actually sticks

  • Turn a to-do into a done

  • Feel calm and confident about your social strategy

Whether you’re just starting out or finding your groove again, we’ve got your back.


Step 1: Choose your accounts

Pick which social profiles you’d like us to analyse.

Step 2: Let the magic happen

We’ll scan your content history, engagement patterns, and platform best practices.

Step 3: Get your personalised content strategy

You’ll receive a beautiful, easy-to-follow plan including:

  • Strategy overview & objectives

  • 3-week content calendar

  • Post ideas, themes, and series explainers

  • Posting times and platform-specific tips

  • Clear steps for how to start posting

Step 4: Start posting – with AI-powered help

You’ve got two ways to get posting, straight from your plan:

➕ Create individual posts

Click any post in the Strategy Planner calendar and it’ll open on the right-hand side. You’ll see the post description and can:

  • Add your own ideas

  • Use our AI tools to generate the perfect caption (with your voice, your goals)

  • Automatically add hashtags with one click

📅 Bulk create your week

Want to fly through it?
Click “✏️ Schedule Posts from Strategy”, pick your start week, and use the bulk editor to:

  • Customise each post

  • Generate captions and hashtags with AI

  • Schedule everything in one smooth flow


FAQs

  • Can I edit my strategy?

    Yes absolutely! Click 'Edit Strategy' at the top and adjust where necessary.

  • Can I use this for all platforms?

    You can plan a strategy for every platform except Bluesky.

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