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How to build a personalised social media plan with strategy planner

Learn how Hopper HQ’s Strategy Planner creates a tailored content calendar, post themes, and goals based on your social accounts.

Isabel avatar
Written by Isabel
Updated over a week ago

Feel like you're always starting from scratch with social media?


Not sure what to post, when, or why?


Let’s fix that.

Hopper HQ’s Strategy Planner is your starting point for stress-free, consistent posting. In just a few clicks, you’ll have a personalised game plan based on your actual social accounts, including a content calendar, themes, timings, and post inspiration.


Why use the Strategy Planner?

Because guessing isn’t a strategy.


Whether you're a small business owner, solo creator, or part of a lean marketing team, the Strategy Planner helps you:

  • Save time and stay consistent without the overwhelm

  • Break through creative blocks with tailored post ideas and themes

  • Build a content rhythm you can actually stick to

  • Feel confident that you're posting with purpose


What you get in your Strategy Plan

Once you connect your accounts, we’ll analyse your post and platform data to create a custom plan that includes:

  • A clear strategy summary and content objectives

  • A 3-week content calendar with post ideas and suggested timings

  • Tailored themes and series to guide what you post

  • Tips on how to adapt your content for each platform

  • Guidance for how to implement it all with ease

Think of it as your content game plan grounded in your goals and ready to go.


Step-by-step: How to generate your personalised plan

  1. Head to the Strategy Planner
    Find it in your left Hopper HQ menu.

  2. Choose your social media accounts
    Select the channels you'd like us to analyse. You can generate a separate plan for each platform.

  3. Let us do the heavy lifting
    We'll review your posting history, engagement patterns, and platform best practices to create your unique plan.

  4. Review your strategy plan
    Once it’s ready, you’ll see:

    • Your strategy summary and goals

    • A 3-week calendar of suggested posts

    • Themes, series explainers, and best times to post

    • Editable guidance in every post slot

Want to change anything?


Just click “Edit Strategy” in the top right to update your plan.

We’ve built your strategy by analysing what your accounts are actually doing right now. So you can keep what’s working and make it even better.

But if your goals have changed, maybe you’re posting more for engagement, or shifting your brand focus, now’s the perfect time to realign.

Comparing your current activity with where you want to go is a powerful way to reset your direction and post with intention.


What to do next? Start creating posts!

Once your plan is ready, you're only a click away from getting content scheduled.

  • Click on any post in your calendar to open the post editor

  • Use the theme guidance to shape your post

  • Upload media and generate AI captions and hashtags

  • Save as a draft or schedule it right away

Want to move even faster? You can also bulk schedule your plan, learn how here.


FAQs

  • Can I edit my strategy?

    Yes absolutely! Click 'Edit Strategy' at the top and adjust where necessary.

  • Can I use this for all platforms?

    You can plan a strategy for every platform except Bluesky.

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