Instagram Business accounts have many benefits over Creator and Personal account types.

The most popular benefit for switching to a Business profile is to connect their account to a scheduling tool (like Hopper HQ) to streamline their social media strategy.

Hopper HQ allows you to create and plan your posts in advance, so that whilst you work, sleep, eat and play, Hopper HQ will be publishing your flawless content automatically ✨


In order to activate autoposting, your Instagram account will need to be:

  1. Set up as a Business profile.

  2. Connected to a Facebook Page. 

👉 Why is a Facebook connection necessary?

Also, please make sure that your profile is set to Public - Private accounts can't switch to Business accounts and Hopper HQ will not be able to automatically publish your posts.


Before we start, the set up is different on mobile and desktop, which one best describes you?


How do I convert to an Instagram Business Profile and connect to Facebook on mobile?

1. Go to your profile on the Instagram app and tap the ⚙️ Settings icon

2. Tap Account, and then tap Switch to Professional account.

3. Follow the workflow here introducing the benefits of Professional accounts.

4. Select the category of your Instagram account from the list. Tap done.

5. Check the Business box. Tap Next.

6. Review your contact info. Tap Next.

7. Connect to Facebook or connect to your Facebook Page if Facebook is already set up with your Instagram account. If you haven't got a Facebook Page set up, simply tap the 'Create a Page' link and you can set one up easily within the Instagram app.

You can also connect to a Facebook page on your Instagram profile, tap Edit Profile, and underneath Public business information click Page.

8. Once done, head back to Hopper HQ and press 'Recheck Account Type'.

If the Set Up Autoposting pop-up has disappeared, please press 'Refresh Connections' in your Instagram Account Settings.


How do I convert to an Instagram Business Profile and connect to Facebook on desktop?

1. On the Instagram website, click your profile icon in the top righthand corner and click ⚙️ Settings.

2. Click Switch to Professional account.

3. Check the Business box. Click Next.

4. Follow the workflow here introducing the benefits of Professional accounts.

5. Select the category of your Instagram account from the list. Click done.

6. Review your contact info. Click Save.

7. To connect your Instagram account to a Facebook page, head to Facebook website and click Pages.

8. Select the Facebook page you wish to connect. Or, click + Create New Page.

9. Enter Page information, and click Create Page. (Skip this step if you already have a page created)

10. Click into Settings, and then Instagram, and then Connect Account.

11. In the Instagram popup, login to the correct Instagram account. Once done, Facebook can take up to 1 min to update and voila! You're connected! 🎉

8. Now, head back to Hopper HQ and press 'Recheck Account Type'.

If the Set Up Autoposting pop-up has disappeared, please press 'Refresh Connections' in your Instagram Account Settings.

Congratulations! Your Instagram account is now a Business Profile and connected to a Facebook Page 🎉

You're ready to connect your Instagram to Hopper HQ and schedule your first post!

Did you know Hopper HQ has a 14 day free trial for new users?


What's next?

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