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How to Convert to an Instagram Business Profile
How to Convert to an Instagram Business Profile

Find out how to convert your account to a Business Profile on Instagram and connect your account to a Facebook Page.

Isabel avatar
Written by Isabel
Updated over a week ago

Instagram Business accounts offer numerous benefits.

One of the most popular advantages is the ability to connect your account to a scheduling tool like Hopper HQ, allowing you to streamline your social media strategy.

Hopper HQ empowers you to create and plan your posts in advance, ensuring your flawless content is automatically published while you work, sleep, eat, and play ✨


To activate autoposting, follow these steps to set up your Instagram account:

  1. Set up your account as a Business or Creator profile.

  2. Connect your account to a Facebook Page.

Also, make sure your profile is set to Public. Private accounts cannot switch to Business accounts, and Hopper HQ cannot automatically publish posts from private accounts.


Before we begin, please select the option that best suits you:


I prefer working on mobile πŸ“ž

This is my first time changing account type:

  1. Open the Instagram app and go to your profile.

  2. Tap the three horizontal lines in the top right corner.

  3. Tap βš™οΈ 'Settings and privacy'.

  4. Tap 'Account type and tools'.

  5. Tap 'Switch to a professional account' and follow the workflow that introduces the benefits of Professional accounts.

  6. Select the category of your Instagram account from the list and tap Done.

  7. Check the Business box and tap Next.

  8. Review your contact info and tap Next.

  9. Connect to Facebook or connect to your Facebook Page. If you don't have a Facebook Page, tap the 'Create a Page' link to set one up easily within the Instagram app.

    (You can also connect to a Facebook page on your Instagram profile page. Tap Edit Profile and click Page under Public business information.)

  10. Once done, head back to Hopper HQ and press 'Recheck Account Type'.

I'm switching from a Creator profile:

  1. Open the Instagram app and go to your profile.

  2. Tap the three horizontal lines in the top right corner.

  3. Tap βš™οΈ 'Settings and privacy'.

  4. Tap 'Creator tools and controls'.

  5. Tap 'Switch account type' and then tap 'Switch to business account'.

  6. Now, to connect your Facebook page, go back to your Instagram profile page.

  7. Tap 'Edit Profile'.

  8. Tap 'Page' and follow the workflow to connect or create a Facebook Page.

  9. Once done, head back to Hopper HQ and press 'Recheck Account Type'.

If the Set Up Autoposting pop-up has disappeared, press 'Refresh Connections' in your Instagram Account Settings.


I prefer working on desktop πŸ’»

  1. Visit the Instagram website and click your profile icon.

  2. Click 'Edit Profile'.

  3. Click 'Switch to Professional account'.

  4. Check the Business box and click Next.

  5. Follow the workflow that introduces the benefits of Professional accounts.

  6. Select the category of your Instagram account from the list and click Done.

  7. Review your contact info and click Save.

Facebook Page Connection on Classic Facebook Pages

  1. Open your Facebook Page.

  2. Select Settings from the left menu.

  3. Click on Instagram.

  4. To connect an Instagram account, choose Connect account. Ensure that "Allow access to Instagram messages in Inbox" is toggled on, and then click Continue. Enter your Instagram account's Username and Password, and select Log in.

    Once done, it may take up to 1 minute for Facebook to update. Congratulations, you're connected! πŸŽ‰

Facebook Page Connection with the New Pages Experience

  1. Switch to your new Page.

  2. Click on Manage.

  3. From the Professional dashboard in the left menu, Click Linked accounts.

  4. To connect an account, click Connect account. Enter your Instagram account's Username and Password, and select Log in.

Congratulations! Your Instagram account is now a Business Profile and connected to a Facebook Page. You're ready to connect your Instagram to Hopper HQ and schedule your first post!

Did you know Hopper HQ has a 14 day free trial for new users?

If you encounter any issues, please contact our support team for assistance.


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