One of the main benefits of scheduling content in advance is that it saves time, so you can get back to creating new content and engaging with your followers to build brand loyalty.
In this article, we’ll take a look at how you can use the Calendar view to plan your content weeks, months and even years in advance!
But first, does your brand have a content strategy or do you often find yourself scrambling to pull content together for the upcoming week on Monday? If you found yourself slowly nodding at the latter, go and read our guide on creating a winning Instagram marketing strategy.
Why should you plan your social media content in advance?
We’ve already mentioned the time you’ll save by planning your feed content ahead of time, so that you can focus your efforts on building relationships with your followers and creating more, engaging posts. But by scheduling your feed content in advance, you’ll also be able to engage with your audience more authentically by sharing ‘behind-the-scenes’ content using Stories and Reels.
Not only that, you can bid farewell to relying on stock images to make sure you’re not missing an important social media holiday or event. Having an overview of your content for the next month, quarter or year will give you plenty of time to create content that perfectly reflects your brand and allow you to take advantage of these opportunities to reach an even wider audience.
Why is it important to post regularly?
As Instagram’s algorithm is no longer set to display content chronologically, publishing content when your followers are most engaged and consistently (we recommend daily) is essential to ensure that your content is being seen by your audience, as well as increase the likelihood of your posts being featured on the Explore page - a great way to reach new followers.
How can I use the Hopper HQ Calendar view?
Here’s how to use your Calendar view to keep track of your scheduled content and make sure you’re posting regularly…
Planning posts for a month
When interviewing marketers for our 'Top Social Media Marketing Tips' article, the importance of planning ahead and committing to your content calendar came up repeatedly.
According to Cory Herring, senior social media manager at Giant Noise, “nothing is worse than visiting a business’ social channels and seeing that they aren’t committed to posting regularly or promoting themselves.” Inactivity on social media can create a ‘red flag’ in the mind of your customers, so it’s essential you’re posting regularly.
To avoid falling into this trap, follow these steps to plan your content monthly…
- Go to Calendar in the left-hand menu, this will default to your Month view
- View your month as a whole and ensure you’re posting at least once a day - fill in blanks by selecting an empty date and creating a post
- If you need to share your calendar with a team that does not have access to Hopper HQ, you can screenshot this view or give them read-only access
Reorganising posts by week
What if your strategy requires you to publish multiple times daily? Follow these steps to make sure your content is staggered each week…
- At the top of the Calendar view toggle to Week
- Reorganise your posts to make sure content is staggered (to help you reach a wider audience) by dragging and dropping content to reschedule
- Make sure you’re posting when your followers are most active and try scheduling content to reach followers in time zones outside of your own, if relevant to your brand
Working with your teammates
Depending on your team’s structure, you may want to set certain teammates up with Drafting permissions, so they can create posts ready for an account manager (or Admin) to approve.
You’ll find draft posts by toggling to Drafts at the top of your calendar view. To approve a draft post and move it into your queue:
- Select the post in your Calendar
- Uncheck the Drafts box at the bottom of the editing panel
- Press ✓ Save and the post will move into your Scheduled view
Automating your scheduled dates and times
Looking to speed up the scheduling process and don’t want to have to manually input your best times to post?
You can preset your scheduled times by day in your Time Settings. These times will then be automatically suggested to you when you create a new post, or can be used by pressing the ‘Use My Post Schedule Time’ underneath your current post time.
Rescheduling social media content
When we spoke to Vicky Hockley, an account manager at Digirank, she highlighted the importance of repurposing content:
“So much time is dedicated to creating engaging, search-driven blog content. Give older content a new lease of life by reframing the piece for social and pushing it out on your social accounts multiple times. This gives you lots of great content to post but also builds exposure as more of your target audience see it.”
Repurposing Instagram content from your calendar view couldn’t be easier, simply select the publishing post you wish to reschedule - it’ll look like this:
Make sure you refresh your caption to ensure it is relevant to your audience and give your first comment a bit of TLC by adding new hashtags, as these will help you to reach a wider audience. When you’re happy with the new post, hit the ✓ Create New Post button to save.
Remember: You can drag and drop content around your monthly and weekly view(s) to reorganise your content to factor in any ad-hoc changes.