Why are Analytics important? 🧐
Whilst analytics are great to glance at for so-called "vanity metrics", it's important to understand their significance when managing social accounts.
Put simply, you cannot undervalue the resource of data collection for clever decision making 🤓
We've broken it down into these categories:
Can't see your Analytics?
To view Instagram analytics, your Instagram account must:
Be connected to a Facebook Page.
Confirm this connection in Hopper HQ.
You may need to refresh this connection periodically.
Once you've connected your account to Hopper HQ via Facebook, you will see analytics from the last 28 days maximum. This will include data, within that period, from the moment you converted your Instagram profile into a business account.
Account Analytics
Account Analytics is where you can gain an overall view of how well your account is doing.
You can link this information to your content to understand the overall account impact.
This is broken into:
Total Followers
Total Following
Total Posts
As well as:
New Followers - the number of followers you have gained in the time period
Impressions - the total number of times your posts have been seen
Reach - the number of unique accounts that have seen any of your posts
Profile Views - the number of unique accounts that have viewed your profile
Website Clicks - the number of clicks from your social network to your website
Email Clicks - the number of email clicks from the social network to your business
Best Time to Post
Audience data lets you know who your followers are, where they are and when they are online!
This allows you to understand your social media audience in order to specifically target your material to them and at a time appropriate for them.
On this page, you'll be able to see:
Online Followers - a heat map broken into 24 hours for each day of the week, displaying when your followers are online.
As well as maps and graphs displaying
Follower Age
Follower Gender
Follower Locations
Post Analytics
Post Analytics allows you to see the breakdown of each and every post - not just those posted by Hopper HQ!
This is incredibly useful to understand exactly what type of posts get what level of engagement.
You're able to see and order your posts into:
Engagement ⚡️
Likes ❤️
Comments 💬
Impressions 👀
Reach 🌐
Saves 🏷
Hashtag Analytics
Hopper HQ now pulls and collates this information into an easily digestible table so that you can see which hashtags are performing better on your social media campaigns.
The table is broken into:
The hashtag itself
The posts with this hashtag
The success metric (Likes and Comments).
This data is ordered with your highest performing hashtags at the top.
This allows you to determine which hashtags pull what type of engagement, so you can review what works and which hashtags you can ditch!
Please note that we can only pull hashtag data from the caption, not the first comment.
→ Learn more about Hopper HQ Hashtags and Hashtag Analytics
Export and Report your Analytics
What use is data that you cannot pull, collate and report?
Hopper HQ gives you the ability to export all data as PNG, SVG, CSV! 🌟
This one is especially useful for those working with clients. So that you can see and prove your fantastic ability to boost engagement through tactical social media managing!
