Welcome to Hopper HQ's Analytics! ✨

Hopper HQ is a planning, scheduling and analytics platform for social media.

Whilst analytics are great to glance at for so-called "vanity metrics", it's important to understand their significance when managing social accounts.

Put simply, you cannot undervalue the resource of data collection for clever decision making 🤓

Analytics gives you vast insight into your audience and strategy, which in turn make you better placed to reap the benefits of having a brilliant social media presence.

If you really want to make an impact in your social media marketing, you need to base your scheduling decisions on the data. This data allows you to see and understand who your audience is and what they really want. In turn, this helps you tailor your social media goals into meaningful worthwhile endeavours.

Hopper HQ has easily compiled and integrated this data into your account to enable you to completely optimise your social media strategy 🚀

We've broken Instagram analytics down into these three easy categories:

Account Performance is where you can gain an overall view of how well your account is doing.

You can link this information to your content to understand the overall account impact.

This is broken into:

As well as:

Audience data lets you know who your followers are, where they are and when they are online!

This allows you to understand your social media audience in order to specifically target your material to them and at a time appropriate for them.

On this page, you'll be able to see:

As well as maps and graphs displaying

Content Performance allows you to see the breakdown of each and every post - not just those posted by Hopper HQ!

This is incredibly useful to understand exactly what type of posts get what level of engagement.

You're able to see and order your posts into:

We've broken Facebook analytics down into these three easy categories:

Under your Facebook Account Analytics you can see your total follower number grow!

Audience data lets you know who your followers are, where they are and when they are online!

This allows you to understand your social media audience in order to specifically target your material to them and at a time appropriate for them.

On this page, you'll be able to see your Follower Locations. The darker the blue of the country, the higher the percentage of your following. Hover over the map and learn which countries, time zones, cultures, languages you can target.

Post Analytics allows you to see the breakdown of each and every post - not just those posted by Hopper HQ!

This is incredibly useful to understand exactly what type of posts get what level of engagement.

You're able to see and order your posts into:

We've broken LinkedIn Analytics down into these two easy categories:

Account Performance is where you can gain an overall view of how well your account is doing.

You can link this information to your content to understand the overall account impact.

On LinkedIn you can see your total number of Followers and a line graph of your Profile Views:

Post Analytics allows you to see the breakdown of each and every post - not just those posted by Hopper HQ!

This is incredibly useful to understand exactly what type of posts get what level of engagement.

You're able to see and order your posts into:

We've broken Twitter Analytics down into these two easy categories:

Account Analytics is where you can gain an overall view of how well your account is doing. You can link this information to your content to understand the overall account impact.

On Twitter you can see your total number of Followers, Total Following and Total Posts:

Post Analytics allows you to see the breakdown of each and every post - not just those posted by Hopper HQ!

This is incredibly useful to understand exactly what type of posts get what level of engagement.

You're able to see and order your posts into:

What use is data that you cannot pull, collate and report?

Hopper HQ gives you the ability to export all data as PNG, JPG, PDF, SVG, CVG! 🌟

This one is especially useful for those working with clients. So that you can see and prove your fantastic ability to boost engagement through tactical social media managing!

This can be for one of two reasons: