Your posts to LinkedIn matter. Used well, LinkedIn is a springboard for your professional reputation! With that, post data really matters to see and understand what types of engagement your posts are achieving.
We've broken LinkedIn Analytics down into these two easy categories:
Account Analytics
Account Analytics is where you can gain an overall view of how well your account is doing.
You can link this information to your content to understand the overall account impact.
On LinkedIn you can see your total number of Followers and a line graph of your Profile Views:
Post Analytics
Post Analytics allows you to see the breakdown of each and every post - not just those posted by Hopper HQ!
This is incredibly useful to understand exactly what type of posts get what level of engagement.
You're able to see and order your posts into:
Likes ❤️
Comments 💬
Hashtag Analytics
Hopper HQ now pulls and collates this information into an easily digestible table so that you can see which hashtags are performing better on your social media campaigns.
The table is broken into:
The hashtag itself
The posts with this hashtag
The success metric (Likes and Comments).
This data is ordered with your highest performing hashtags at the top.
This allows you to determine which hashtags pull what type of engagement, so you can review what works and which hashtags you can ditch!
Please note that we can only pull hashtag data from the caption, not the first comment.
→ Learn more about Hopper HQ Hashtags and Hashtag Analytics
Can't see your Analytics
LinkedIn analytics is supported for company/business pages. Analytics is not supported for individual profiles.