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Strategy Planner

Use Hopper HQ's Strategy Planner to Create a Content Plan for your Socials

Isabel avatar
Written by Isabel
Updated over a week ago

Say goodbye to the blank page. Hopper HQ’s Strategy Planner takes the guesswork out of what to post — and helps you actually get it done.

We’ll analyse your connected social accounts to create a personalised, ready-to-use content strategy that saves you time, sparks ideas, and helps you build a consistent, calm presence online.

The Strategy Planner isn’t just a planning tool — it’s a launchpad.
It helps you:

  • Get over the “I don’t know what to post” hurdle

  • Build a content rhythm that actually sticks

  • Turn a to-do into a done

  • Feel calm and confident about your social strategy

Whether you’re just starting out or finding your groove again, we’ve got your back.


Step 1: Choose your accounts

Pick which social profiles you’d like us to analyse.

Step 2: Let the magic happen

We’ll scan your content history, engagement patterns, and platform best practices.

Step 3: Get your personalised content strategy

You’ll receive a beautiful, easy-to-follow plan including:

  • Strategy overview & objectives

  • 3-week content calendar

  • Post ideas, themes, and series explainers

  • Posting times and platform-specific tips

  • Clear steps for how to start posting

Step 4: Start posting – with AI-powered help

You’ve got two ways to get posting, straight from your plan:

➕ Create individual posts

Click any post in the Strategy Planner calendar and it’ll open on the right-hand side. You’ll see the post description and can:

  • Add your own ideas

  • Use our AI tools to generate the perfect caption (with your voice, your goals)

  • Automatically add hashtags with one click

📅 Bulk create your week

Want to fly through it?
Click “✏️ Schedule Posts from Strategy”, pick your start week, and use the bulk editor to:

  • Customise each post

  • Generate captions and hashtags with AI

  • Schedule everything in one smooth flow


FAQs

  • Can I edit my strategy?

    Yes absolutely! Click 'Edit Strategy' at the top and adjust where necessary.

  • Can I use this for all platforms?

    You can plan a strategy for every platform except Bluesky.

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