Facebook has 2.7 BILLION users. All of which you have the option to tap into and grow your community and brand. Therefore Facebook analytics is the perfect place to understand your audience, your account engagement and your post analytics.
We've broken Facebook analytics down into these three easy categories:
Under your Facebook Account Analytics you can see your total follower number grow!
Best Time to Post
Audience data lets you know who your followers are, where they are and when they are online!
This allows you to understand your social media audience in order to specifically target your material to them and at a time appropriate for them.
On this page, you'll be able to see your Follower Locations. The darker the blue of the country, the higher the percentage of your following. Hover over the map and learn which countries, time zones, cultures, languages you can target.
Post Analytics allows you to see the breakdown of each and every post - not just those posted by Hopper HQ!
This is incredibly useful to understand exactly what type of posts get what level of engagement.
You're able to see and order your posts into:
Hopper HQ now pulls and collates this information into an easily digestible table so that you can see which hashtags are performing better on your social media campaigns.
The table is broken into:
The hashtag itself
The posts with this hashtag
The success metric (Likes and Comments).
This data is ordered with your highest performing hashtags at the top.
This allows you to determine which hashtags pull what type of engagement, so you can review what works and which hashtags you can ditch!
Please note that we can only pull hashtag data from the caption, not the first comment.
→ Learn more about Hopper HQ Hashtags and Hashtag Analytics
Export and Report your Analytics
What use is data that you cannot pull, collate and report?
Hopper HQ gives you the ability to export all data as PNG, JPG, PDF, SVG, CVG! 🌟
This one is especially useful for those working with clients. So that you can see and prove your fantastic ability to boost engagement through tactical social media managing!
To view Instagram Analytics and Grid Planner be sure to connect your Instagram account to Facebook
Check out our best practice tips to ensure that your content is fire before you start scheduling content with Hopper HQ 🔥
Unsure about analytics? Check out what our customer Sophie Greenwood has to say about Hopper HQ Analytics