Welcome to Hopper HQ's brand new Analytics! ✨

Why are Analytics important? 🧐

Whilst analytics are great to glance at for so-called "vanity metrics", it's important to understand their significance when managing social accounts.

Put simply, you cannot undervalue the resource of data collection for clever decision making 🤓

Analytics gives you vast insight into your audience and strategy, which in turn make you better placed to reap the benefits of having a brilliant social media presence.

If you really want to make an impact in your social media marketing, you need to base your scheduling decisions on the data. This data allows you to see and understand who your audience is and what they really want. In turn, this helps you tailor your social media goals into meaningful worthwhile endeavours.

Hopper HQ has easily compiled and integrated this data into your account to enable you to completely optimise your social media strategy 🚀

  1. Instagram

  2. Facebook

  3. LinkedIn

  4. Twitter

  5. Export and Report your Analytics

  6. Can't see your Analytics?

Instagram

We've broken Instagram analytics down into these three easy categories:

Account Analytics

Account Performance is where you can gain an overall view of how well your account is doing.

You can link this information to your content to understand the overall account impact.

This is broken into:

  • Total Followers

  • Total Following

  • Total Posts

As well as:

  • New Followers - the number of followers you have gained in the time period

  • Impressions - the total number of times your posts have been seen

  • Reach - the number of unique accounts that have seen any of your posts

  • Profile Views - the number of unique accounts that have viewed your profile

  • Website Clicks - the number of clicks from your social network to your website

  • Email Clicks - the number of email clicks from the social network to your business

Best Time to Post

Audience data lets you know who your followers are, where they are and when they are online!

This allows you to understand your social media audience in order to specifically target your material to them and at a time appropriate for them.

On this page, you'll be able to see:

  • Online Followers - a heat map broken into 24 hours for each day of the week, displaying when your followers are online.

As well as maps and graphs displaying

  • Follower Age

  • Follower Gender

  • Follower Locations

Post Analytics

Content Performance allows you to see the breakdown of each and every post - not just those posted by Hopper HQ!

This is incredibly useful to understand exactly what type of posts get what level of engagement.

You're able to see and order your posts into:

  • Engagement ⚡️

  • Likes ❤️

  • Comments 💬

  • Impressions 👀

  • Reach 🌐

  • Saves 🏷

Facebook

We've broken Facebook analytics down into these three easy categories:

Account Analytics

Under your Facebook Account Analytics you can see your total follower number grow!

Best Time to Post

Audience data lets you know who your followers are, where they are and when they are online!

This allows you to understand your social media audience in order to specifically target your material to them and at a time appropriate for them.

On this page, you'll be able to see your Follower Locations. The darker the blue of the country, the higher the percentage of your following. Hover over the map and learn which countries, time zones, cultures, languages you can target.

Post Analytics

Post Analytics allows you to see the breakdown of each and every post - not just those posted by Hopper HQ!

This is incredibly useful to understand exactly what type of posts get what level of engagement.

You're able to see and order your posts into:

  • Engagement ⚡️

  • Likes ❤️

  • Comments 💬

LinkedIn

We've broken LinkedIn Analytics down into these two easy categories:

Account Analytics

Account Performance is where you can gain an overall view of how well your account is doing.

You can link this information to your content to understand the overall account impact.

On LinkedIn you can see your total number of Followers and a line graph of your Profile Views:

Post Analytics

Post Analytics allows you to see the breakdown of each and every post - not just those posted by Hopper HQ!

This is incredibly useful to understand exactly what type of posts get what level of engagement.

You're able to see and order your posts into:

  • Likes ❤️

  • Comments 💬

Twitter

We've broken Twitter Analytics down into these two easy categories:

Account Analytics

Account Analytics is where you can gain an overall view of how well your account is doing. You can link this information to your content to understand the overall account impact.

On Twitter you can see your total number of Followers, Total Following and Total Posts:

Post Analytics

Post Analytics allows you to see the breakdown of each and every post - not just those posted by Hopper HQ!

This is incredibly useful to understand exactly what type of posts get what level of engagement.

You're able to see and order your posts into:

  • Engagement ⚡️

  • Likes ❤️

  • Comments 💬

Export and Report your Analytics

What use is data that you cannot pull, collate and report?

Hopper HQ gives you the ability to export all data as PNG, JPG, PDF, SVG, CVG! 🌟

This one is especially useful for those working with clients. So that you can see and prove your fantastic ability to boost engagement through tactical social media managing!

Can't see your Analytics?

This can be for one of two reasons:

  1. You need to refresh your accounts connections

  2. Instagram only: Once you've connected your Instagram account to Hopper HQ via Facebook, you will see analytics from the last 28 days maximum. This will include data, within that period, from the moment you converted your Instagram profile into a business account.


What's Next?

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