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Why should you connect your Instagram business account to Facebook?
Why should you connect your Instagram business account to Facebook?

In this article we'll demystify Instagram business accounts and the benefits of connecting your account to a Facebook page

Elle avatar
Written by Elle
Updated over a week ago

Why should you connect your Instagram business account to Facebook?

Converting to an Instagram business account offers significant benefits for your social media marketing. By linking your account to Facebook, you can supercharge your efforts and access advanced features through platforms like Hopper HQ. Here's why it's worth considering:

1. Enhanced Social Media Marketing: Connect your accounts to unlock powerful scheduling tools and advanced features. With Hopper HQ, you can schedule posts, access analytics, and make data-driven decisions based on your Instagram insights.

2. Improved Control and Aesthetics: Linking your accounts gives you greater control over your Instagram feed's appearance. Take advantage of tools like Grid Planner to plan and arrange your posts, creating a visually appealing and cohesive feed.

3. Extended Reach: Facebook's vast user base and powerful database can amplify your brand's reach. By linking your accounts, your posts will have the potential to reach a larger audience, increasing brand recognition.

4. Consistent Online Experience: Connect your accounts to provide a seamless experience for your followers. When customers see your presence on both platforms, they can engage with confidence, knowing they are dealing with the same business.

5. Audience Comparison and Performance Tracking: Linking your accounts allows you to compare audiences, track post performance, and evaluate the impact of your organic efforts. Use this data to make informed decisions and optimize your marketing strategies.

6. Instagram Shop: If you're interested in selling products or services on Instagram, connecting your accounts is essential. A linked Facebook page enables you to set up an Instagram shop, sync business information, and utilize features like appointment buttons and donation stickers.

Facebook own Instagram

Instagram, founded by Kevin Systrom and Mike Krieger, celebrated its 20th birthday in October 2020. However, many people might not know that Facebook acquired the popular photo-sharing app for $1 billion in April 2012. While the platforms remained separate, Facebook added "From Facebook" labels to Instagram and WhatsApp in 2019, signaling their connection.

Facebook skepticism

We understand that some people have concerns about Facebook due to its data privacy issues. However, it's important to recognize that Facebook and Instagram are becoming increasingly linked. By embracing the connection, marketers can benefit from the powerful tools and opportunities offered by both platforms. Facebook's investment in Instagram can unlock exciting possibilities for businesses and individuals marketing on either platform.

What is an Instagram business profile?

An Instagram business profile is Instagram's equivalent of a Facebook page. It indicates that you're using the platform for marketing purposes, even if it's not for a conventional business. With an Instagram business account, you gain access to features not available to personal profiles. These include boosted posts, swipe-up links for Instagram stories (for accounts with over 10,000 followers), native analytics, and shopping features.

What's more, it allows you to use social media management tools like Hopper HQ! ✨

Why does Hopper HQ require a connection with Facebook?

While Instagram no longer forces users to link their Facebook pages to their profiles, a connection with Facebook is still necessary to use third-party tools like Hopper HQ. By linking your Facebook page to your Instagram account, you can utilize the full potential of Hopper HQ and streamline your social media management.

Protecting your data on Instagram from Facebook

Concerns about data privacy are understandable, given Facebook's history of data scandals. However, it's important to note that if you're active on Instagram, Facebook already has access to your information. As Facebook owns both platforms, they have some level of data access.

To maintain greater control over your data, you can follow recommended practices and explore ways to protect your data on Instagram from Facebook. Additionally, the Hopper HQ support team is available to provide guidance and assistance on this matter.

Linking your Facebook profile to Instagram

We understand that some individuals prefer to keep their personal Facebook profile separate from their business accounts for privacy reasons.

In such cases, setting up an alias or a dedicated Facebook profile for professional use can be a suitable solution. This separate profile can be used exclusively to manage your business pages, profiles, and third-party tools like Hopper HQ, while keeping work and personal activities distinct.

Final words

In conclusion, connecting your Instagram business account to Facebook offers numerous benefits for your social media marketing efforts. From advanced features and scheduling tools to improved control over your feed and extended reach, the advantages are significant. While there may be skepticism and data privacy concerns, embracing the connection can empower you to make the most of both platforms and maximize your online presence.

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